Website Development

In today's market, a strong online presence is vital. Even if your objective is to sell products, generate leads, or improve client relations, Website Carpenters will develop a successful, creative web solution suited to your needs and budget.

Our Website Design and Development services are built with functionality and clarity, putting our client’s best foot forward.  Distinct and custom designs will give your company its own unique signature on the web.

Solutions

Custom Website Design
We make sure our custom designs speak well for our client.  Our job is to communicate your business in the best way possible.  See for yourself.

Content Management Systems (CMS)
Custom Content Management Systems allow the client to log in and update information without sifting through any code.  This allows you to control your website as much as you want after it’s made.  Clients with websites that need constant updates often opt for this, as they don’t have to wait or pay for any content changes.  For more information see our CMS page.

Search Engine Optimization (SEO)
Website Carpenters aren’t only interested in building your website, we also want to make sure it gets seen.  We’ll make sure you’ll receive relevant visitors through Google, Yahoo, MSN and many others.

Email Marketing
Email marketing is a great way to keep your clients in the loop.  Your email will stand out in you clients’ inbox and never be marked as spam.  A custom HTML design will then catch the readers’ eye and you can track who clicks and who doesn’t.  It’s simple and cost effective, and a great way to reach your customers.

Content Management Systems (CMS)

If you are more of a do-it-yourselfer when it comes to updating your website then CMS might be the way to go.  You can update the content whenever you need, no waiting and no money spent.  Simply sign into your page and do the updates on the spot.

 

You can have as much or as little control as you want.  You can make all the small updates and when a large overhaul is needed, you can always call us for some back up.  This system is perfect for constant updating such as news or product listings.

We’ll make sure we have a solid understanding of what you need in order to develop the perfect Content Management System for you.

Common Features of our CMS

Page Content Management
Managing the content is just as easy as using Microsoft Word.  Users can update text, add links, and format the content all on their own.

Image Management
Updating images on your site is made simple.  Using auto-resizing you can make your image fit your design with just a few steps.  Thumbnail images are created automatically.

Site Search
CMS websites have excellent site search tools.  Every element of your website will be indexed and archived and easy to find through a simple search.  Even PDF, Word and Excel Documents and Powerpoint Presentations will come up in search results.

Profile Manager
You can manage items, lists and anything else that needs to be managed.  Create, delete, and edit using the profile manager.

Newsletter & Mailing List Management
Clients and prospective clients can sign up for an automated newsletter through your website.  We will design templates for your newsletters and you can fill in the content.  It will then go out to everyone who is subscribed individually, to ensure the email ends up in the clients’ inbox and is not marked as spam.  We want to make sure your newsletters are actually received by your clients and not wasted in a spam folder.

Calendar/Event/Trade Show Management
Add events and manage your online calendar.

Video & Multimedia Management
We’ll build management tools to accommodate and integrate your multimedia.

Blogs
Blogging is a great way to create traffic for your site.  Custom blog solutions allow you to design your blog in the best way possible.  Your blog will be integrated with CMS making it easy to manage.

User Management
Implementing multi-level user management allows more than one administrator access to your CMS.  Different users can be allowed different levels of access so that you can better manage the updates.

Page Creation & Menu Management
Create pages and manage their placement in your site navigation.

Meta-Data (Search Engine Optimization)
Manage page titles, keywords, page description and other data relevant to Search Engines.

Search Engine Optimization (SEO)

What is Search Engine Optimization?
Search Engine Optimization (SEO) is the process used to increase the volume and/or quality of traffic to a web site from search engines.  The higher a website appears on a search results list, the more visitors it will typically receive. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.  SEO can target many different kinds of searches, including image search, local search and video search.  The main goal is to give the website a web presence, and to make it easier for people to find while searching the web. 

Our Services
Our Website Optimization services are intended to be all-inclusive. We provide the same core set of specific services for each and every client.

Keyword/Keyphrase Development
We will determine the appropriate key words and phrases through research and through our conversations with the client.

Copy Editing
The keywords will then be included in the copy of the website to increase the ranking for those terms. 

Page Optimization
The optimization of tags, titles, functionality, navigation, page links and various parts of the code for compliance with search engines and browsers.

Link Strategy
Part of a successful campaign includes the development of a link campaign consisting of inbound and reciprocal links with qualified, related sites.

Dynamic/Database-Driven Content Optimization
Dynamic content will be catalogued for inclusion in the search engines.

Search Engine Submission
We will submit the optimized page URLs to the major search engines each month to ensure that your updated content has been included.

Directory Submission
We will research and submit your URL to major categorized directories that will increase your web traffic.  Some directories charge a fee.  If so, that fee will be included in your initial quote.

Monthly Review of Traffic Reports
We will review and analyze your monthly traffic reports to see where SEO can be improved.

Results
Following all major search engine guidelines, considerable results can take from three to six months to be seen.  You can expect your site to be ranked in the top 20 when searching for your optimized key phrases, and in most cases higher than that. 

How it Works
The Search Engine Optimization of your site can always be improved.  The more traffic your site receives, the higher it will be on the search results lists. SEO is a long process that takes substantial knowledge, time and resources.  You are not obligated to have a long term agreement with us, but we recommend to have SEO done by a professional for at least six months to see your best results. 

Please contact us today for a custom quote.

Graphic Design

Our graphic design will capture your company’s image and make it visually engaging for your clients.  The designs will promote your products and support your brand.  Website Carpenters can give you the right look to stay competitive.

Solutions

Identity / Logo Design
A logo is a very important part of your company’s brand.  It is meant to capture and represent what a company is made of and what they set out to do.  It is often one of the first things a client sees and becomes an integral part of your company’s identity.

Branding
Your brand is the emotional and psychological relationship you have with your customers. Strong brands elicit thoughtful and emotional responses from customers.  Beyond a logo or a slogan, It embodies your company’s personality.  We’ll reflect and reinforce your company’s brand through our website designs.

Print Advertising
Advertising is a very important part of marketing your company.  Sometimes advertisements are the only way you can expose your company to potential clients.  Print advertising, such as in magazines and on billboards, is a great way to directly reach your target audience.  Designing brochures, creating direct mail and developing newsletters are a great way to increase website traffic or to introduce products, sales and promotions. Newsletters are geared towards being more informative than most advertisements, giving your potential clients more trust in your products and company.  Direct mail is very cost effective and a great way to make announcements to your target audience.  The possibilities that come with print advertising are endless, and Website Carpenters can design your perfect advertising solutions.

Custom Website Design
Our Custom Website Design solutions are created with your company and brand in mind.  We will ensure that your best foot is being put forward with every design we make for you.